How to avoid social anxiety

There’s a story that does the rounds among PR professionals that when the media chief for one of the UK’s biggest TV stations was quizzed by bosses about their staff social media policy their reply was succinct. Four words to be precise.

Now I’ve lost count of the times I’ve repeated the story to amused clients but in essence – for all their fine words, lists and bullet points — social media policies can all be boiled down to that sentence.

I know of more than one instance where customer relationships have been damaged because commercially sensitive information has been Facebook-ed by highly paid executives on little more than an ego trip. And you’d think police officers would know better than to post selfies from scenes of accidents. You’d think.