How East Lancashire Chamber of Commerce got What More UK on the road to export

By Scott Dawson Advertising

17 Dec 2020

what-more-hq-wham-logo.jpg

What More UK is a leading housewares manufacturer and exporter based in East Lancashire. In just over two decades they’ve managed to get their British made goods on sale in 75 countries and it was East Lancashire Chamber of Commerce that put them on the road to export.

What More UK is the sort of company that makes you proud to be British. Everything they do is about teamwork, civic duty, and respect for others. They exemplify the values of modern Britain, and just like modern Britain they are an organisation that sees the importance of positive foreign trading relations.

Company director Tony Grimshaw is an export champion. He’s a Liveryman of the Worshipful Company of World Traders and he’s been given an OBE for his contribution to British commerce.

It’s fair to say this man knows a thing or two about the export sector. If you ask him how it all came about, the answer is a tribute to another organisation entirely: East Lancashire Chamber of Commerce.

Like another department of the company…

“It was East Lancashire Chamber of Commerce that got us on the road to export and our membership fee is some of the best money we spend” says Mr Grimshaw.

It’s high praise, but when you look at what they do, it’s justified. The Chamber provides business support on the practicalities of export right up to the strategic level. They know the international markets. They are aware of the cultural issues, the political situations, and the regulatory frameworks. Part of their job is to pass on that knowledge to their members, and with Brexit just around the corner they’re providing a service that has never been more valuable.

“The East Lancs Chamber has become like another department of the company” says Tony.

They’re on first name terms. Staff at the Chamber know What More’s situation. They know what the company objectives are. They know the nuances and the details of the firm so well that they even carry out company specific training when What More takes on a new export manager.

Access to billions of customers…

Uncertainty is a common word these days and smart companies have risk mitigation strategies. In simple terms, don’t put all your eggs in one basket. What More UK has managed to diversify its customer base across the entire planet.

There are so many reasons for British Manufacturers to look into exporting their products. The great thing about it is that any company can make the same journey no matter how big or small.

Tony explains: “It doesn’t matter what your budget is, there’s always something you can do, whether you’re a big company with lots of resources, or a small start-up. You can get on the phone and start making calls, making contacts, and you could grow your potential customer base into the billions.”

When What More first set out on the journey, East Lancs Chamber, through their International Trade Team, organised a series of bespoke training courses specially designed for the company. That brought them up to speed with things like documentation and getting the right systems and processes in place.

The Chamber is a Centre of Excellence for the Chartered Institute of Purchasing and Procurement, and as an accredited customs declaration service, they can provide all the physical stamps and certificates of origin that products need to get through customs.

East Lancs Chamber aims to be the first port of call for all sorts of business problems. They actually work like a consultancy and being part of a chain of 53 regional chambers around the UK, they’ve got a lot of knowledge and experience to draw upon. When it comes to tricky documentation, or unusual problems, this is an organisation that can help.

“And if we can’t help, we’ll know someone who can” says Jen Hill, Marketing Manager at the Chamber.

The Chamber, through its programme of events, provides networking opportunities that bring fellow exporters together. Companies can share their successes, point out new opportunities, and help solve problems. There’s the really great thing about the Chamber, it’s not just a single organisation. It’s a network and a community of organisations willing to share knowledge and experiences.

For more information about What More UK visit www.whatmoreuk.com, and for more information about the Chamber of Commerce and its membership benefits visit www.britishchambers.org.uk

Latest news

1

Northstone secures full planning permission for 50 new homes in Edenfield Edenfield housing development

Northstone secures full planning permission for 50 new homes in Edenfield

29 Apr 2025

2

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens Dovestone Gardens launch

Ring Stones Maintenance and Construction celebrates completion of Dovestone Gardens

29 Apr 2025

3

PHX Training welcomes new business leader to drive learner success Louise Kirby

PHX Training welcomes new business leader to drive learner success

29 Apr 2025

4

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire Lidl

Lidl to invest half a billion pounds in its expansion as it eyes sites in Lancashire

29 Apr 2025

5

Inspired board reject takeover bid from major shareholder inspired-500x500.png

Inspired board reject takeover bid from major shareholder

29 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Innovating business solutions through PhD Partnerships
30478 Skills Bootcamp open day setting.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Innovating business solutions through PhD Partnerships

University of Central Lancashire, Preston , PR1 2HE

14:30 - 15:30

Celebrating 50 years of KTP
UCLanAerialCampus.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Celebrating 50 years of KTP

University of Central Lancashire , Preston, PR1 2HE

16:00 - 18:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin