How are you measuring your success?

So, you’ve got a marketing budget and you’re spending it down various promotional channels.

Some goes towards spreading awareness about your business, some to drive direct leads and some is saved for customer retention. It’s then time to evaluate what you’re spending…

Do you know what’s working? Are you measuring your success? If so, which marketing channel is your top ‘salesman’? Are you getting the most you can out of this channel? These are all things you need to know the answers to.

Tracking what converts is crucial. This is what indicates your return on investment and that’s what you’re in it for. If you don’t trace your spend then you risk wasting your marketing budget.