A Central London based charity for homeless people, The Connection at St Martins, is running a weekly digital media group where homeless people are given the opportunity to create their own content.
It is all being made possible by recently installed digitalsignage.net software provided by Blackburn-based Dynamax Technologies Ltd.The charity felt that using the digital signage was a way to inform visitors about the variety of activities and the range of services they provide, and wanted to ensure content was current and interactive.
The main goal was to provide a space to showcase the creativity and achievements of their clients, which is why the digital media group has been set up.The services they provide include; a day and night centre, outreach for rough sleepers, skills training & career advice, activity programmes and specialist support for complex needs. On average the building sees over 200 people a day.
Using digitalsignage.net software, the centre is now able to show a daily schedule of activities including opening hours, meal times and photography created by the clients.The Connection at St Martins currently has two screens which both play the same content. One is a reception screen and the other is located in the main activity room.
Chris Andrew, who has set up the digital media group, says the main reasons she chose digitalsignage.NET was because of the simple and intuitive design, the widgets that display fresh content (such as the weather and twitter), and the fact that it is cloud based meaning all the content is stored in one place.Angela Protain, the day centre manager, explained what she thinks of the digital signage software: “The screen is great, it has revolutionised the way we give information to clients and other visitors to the day centre.” Not only do the staff feel that the digital signage solution has had a positive impact, but a client “likes that it tells you what’s going on each day. It catches your attention and you see things you didn’t know about before.”
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