Professional haircare brand Neal & Wolf – which has its roots in east Lancashire - is expanding to supply a further 160 salons across the UK.
The Regis and Supercuts hairdressing chains will now stock the Earby based brand’s extensive range of styling and finishing products.
Neal & Wolf’s products will also be available for their clients to buy directly from the salon for home use.
Regis and Supercuts operate in hundreds of locations and have thousands of stylists between them, stretching from the UK, US and beyond.
Neal & Wolf says the partnership with both brands is a “huge move” in the extensive growth targets the business is looking to achieve over the next year.
Founded by Neil Capstick, Neal & Wolf was created to fill a gap it saw in the market for high quality products that work, while combining luxury and affordability.
Starting out in east Lancashire in 2009, the brand has also launched a range of consumer products, which are now stocked in more than 4,000 salons.
Neil Capstick said: “We’re delighted to extend our range to Supercuts and Regis salons. At Neal & Wolf we believe that luxury hair care should be accessible to all so we’re glad to bring our expertly crafted products to thousands more people across the UK.”
Rob Kerry, chief executive of UK Hairdressers, which operates the Regis and Supercuts brands, added: “We are very excited about launching Neal & Wolf at Regis and Supercuts, one of the largest hair salon chains in the UK.
“Neal & Wolf is aligned with our desire to provide salon quality results, whilst being able to maintain and style at home with their extensive retail range.”
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