The boss of one of the world’s most famous marketing companies returned to his home town this week to speak to students at Lancaster University.
It was the first time that the former Lancaster Grammar School pupil - who earlier in his career was also the chief executive of Pepsi Cola in Canada - had given a lecture to undergraduates at Lancaster University.
“We live in a time when ideas are everything, and these kids are just resplendent with ideas. They were very fresh and very optimistic.
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