Events, digital and video agency, Glasgows, has received the Communications Effectiveness Gold Award at the EVCOM Screens Awards 2016 for a video produced for the Police Federation entitled ‘You don’t know what you’ve got until it’s gone’.
Glasgows worked with London-based video production company Voytek to produce the much talked about video which went viral upon release last year amassing 60,000 hits in 24 hours, with the figure now standing upwards of 85,000.
Feedback from the EVCOM Awards judges noted it was a ‘clear, well executed idea driving extremely impressive results including saving the Federation £1.5m in potential cuts’. Glasgows’ joint managing director, Paul Leeks, who collected the award at the ceremony on Thursday April 28, said: "We are absolutely delighted and honoured to receive this prestigious recognition from EVCOM in our 30th year. The video highlights key issues in the Police Federation ‘Cuts have Consequences’ campaign and its success is a testimony to the fantastic team who worked together to produce it."
Enjoyed this? Read more from Dean