Independent research has shown that Blackpool enjoyed increased numbers of visitors and income from tourists in 2018, the fourth consecutive year on the rise.
Two hundred thousand more visitors, including both day trippers and long stays, took total figures to 18.2m throughout the year. This led to a one per cent increase in the number of tourism related jobs in the town, up to 25,400, and a four per cent increase in the total value of Blackpool's tourism industry, up to £1.58bn.
The research, published by STEAM, shows consistent growth since 2014, when Blackpool’s visitor numbers stood at 16.8m and the value of the tourist industry at £1.3bn.
Cllr Gillian Campbell, deputy leader of Blackpool Council, said: “We are committed to maintaining Blackpool’s position as the UK’s most visited seaside resort through continued investment in tourism infrastructure, new shows and attractions, as well as the sympathetic rejuvenation of iconic assets such as The Blackpool Tower and the Winter Gardens.
“The coming year will see the opening of a further three next generation hotels and the opening of a brand new conference and exhibition centre that will help meet our objective of becoming a true, year-round destination.”
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