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When Apple launched the App Store in 2008 it created an incredible new digital ecosystem almost overnight.
By Aidan Watt, technical director at Hotfoot Design.Rather than just build websites, developers could now create apps for their clients. It was a gold rush for agencies all over the world.
The reasons for this are pretty simple. The vast majority of apps are very rarely used. On average people interact with only around 25 apps a month, and 75% of app usage comes from just 200 apps. Most of these popular apps are created by multi-billion dollar companies: Facebook, Snapchat, Instagram, Amazon, YouTube, WhatsApp, Pokémon Go and so on.
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