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“The words we put on screen and paper are one of the most important ways we have of showing people what we stand for,” so begins the tone of voice guidelines for the award-winning digital bank Monzo.
“Not just our marketing, but all our terms and conditions, every chat with us, all the nooks and crannies in our app, and how we communicate with each other on the inside. Every word adds up to people’s perception of who we are.”
Monzo is one of a new generation of brands that care deeply about how they are perceived in all their communications.
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