Factored wins Caribbean resort work.

Lancaster-based brand and digital design studio Factored has been chosen to develop a new website for Royal Westmoreland, a world-class golf, beach and spa estate on the west coast of Barbados.

Established in 1995, the gated resort is home to luxury villas and five-star facilities for holidays and ownership and boasts an impressive list of celebrity clients.

Factored was originally commissioned to create a visual identity for the estate that worked across a range of applications, including the website aimed at the UK and North American markets, which went on to win ‘Best Developer Website Barbados’ in the USA & Americas Property Awards 2018-2019.

Factored has now been awarded the contract to design and build a new website which integrates with the estate’s online booking system, while maintaining the same level of experiential engagement as the existing award-winning site.

Factored creative director Daniel Wallace said: “We are delighted to have been commissioned to develop the new Royal Westmoreland website as a completion of the brand experience.

“Collaborating with the marketing team, we are proud to have developed an effective aspirational identity, that truly reflects the exceptional experience and luxury properties on offer, rolled out though an array of brand assets.

“The new website will essentially complete the brand circle, ensuring an end-to-end brand experience by integrating fully with the booking and enquiry system.”