Exploring China's export potential

With expanding domestic purchasing power, lowering of legal and logistical barriers and enhanced capabilities of e-commerce, China should be a primary candidate for companies looking for new markets beyond Europe and its political uncertainties.

A ‘staged’ approach to this market not only minimises upfront costs of entry, but facilitates adoption of strategies to suit the level of market penetration and success.

The Chinese government has integrated the customs and inspectorate functions to form a customs administrator, and has introduced new regulations for e-commerce, which further accommodates this approach.