The site, 500 metres from Blackpool South railway station, will also include space for restaurants or cafes on the ground floor.
Total purchase and construction costs will be £7.6m.Guy Parsons, the company's CEO, said: “Blackpool is a prosperous and lively city, and hugely popular with UK and international visitors.
“Once open, easyHotel will make a major contribution to the local hospitality trade.” There are 32 easyHotels in 24 UK towns and cities, and this will be its first in the resort.