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We all like to think we are good at making rational and informed decisions, but in truth we are susceptible to being influenced in ways we may not notice.
By Guy Cookson, marketing director, Hotfoot.One of the most interesting of these cognitive biases is known as anchoring.
In a fascinating social experiment researchers in America placed a sign in a supermarket soup aisle that stated: “Limit 12 per customer.”
If you visit a charity website to make a donation you will often be presented with three suggested amounts. On the Oxfam website currently the three options are £5, £20 and £42.
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