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The Lancaster firm's products are naturally fragranced and paraben free and have earned Humane Cosmetics Standard (HCS) Cruelty Free International Leaping Bunny recognition.
Katie Jenkins, managing director of flynnthedog Ltd, launched Dog Hair Day three years ago and the brand has gained a loyal following, primarily through internet sales.
She said: “It has taken time, lots of research, experimentation, testing and refining to get a product that we are totally happy with. We are proud to have been awarded the Cruelty Free International Leaping Bunny Certification. None of our products or raw materials will ever be tested on animals.
“I loved running the shop and we made many friends, both human and animal, but I wanted to develop and produce a specific product of our own rather than selling someone else’s," said Katie.
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