The luxury pet bakery which has supplied treats into Crufts, is the brainchild of Michelle, who pitched her idea to Pets at Home during their innovation day in 2012 after struggling to find luxury treats for her dog Spot.
“As I wanted a product that was low in fat, safe for dogs and had a long shelf life of nine months, it took me two years to develop the right product.”
Barking Bakery also supplies supermarkets, dog cafes, garden centres, farm shops and Michelle creates larger bespoke cakes for special celebrations with support from her team of bakers.
For the past 12 months, Pierce has been working with the business, assisting on pricing to ensure profitability and supporting with tax and VAT strategy for new product development. This aids cashflow which is critical for any business especially a new start up. We also deliver payroll and pension services to assist in the compliance of real time submissions and auto enrolment.
“The Barking Bakery is quirky and original. It has a fantastic business model and a brilliant range of products, so it’s great for us to have played a part in its growth. We look forward to seeing the success of the business unfold in the near future as it is such a unique enterprise.” For more information on the services delivered by Pierce, call 01254 688 100 or visit www.pierce.co.uk
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