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I’ve been in PR for 18 years and I know this: the days of billings for cuttings are long gone.
PR agencies who promise a return based on old-fashioned deliverables like press releases need to wake up or start looking for a retirement home.
Viva is the 2019 north west agency of the year for the biggest two PR industry bodies, the CIPR and PRCA. What these both have in common is that they challenge agencies to demonstrate one thing above all else — impact!
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