Does your brand name bounce?

Laura Weldon Studio Lwd

Hyundai, Skoda, and Vimto (sorry, Vimpto) have all run ad campaigns recently about the pronunciation of their long-standing brand names.

You might think these pedantic or whimsical, but business can genuinely be lost if your brand name doesn’t “bounce” properly.

This can actually be extra significant for B2B businesses, because bounce-ability is especially important for those who win work through referral or recommendation.

It’s possible to spend hours in branding workshops ensuring a new brand represents what the company is about and that it really sums up the company’s values. It looks impressive on paper, with an eye-catching logo.

But is it fun to say? Is it easy to remember? Is it obvious how to pronounce it (quick hint: if your name has a mathematical symbol in it, it probably doesn’t bounce)?

But most importantly, and most oft-overlooked: does it bounce off the tongue in sentences where it is likely to be used?

This is not a simple as it sounds. It’s understandable that saying, “You really need to speak to Bogle Bartle Hegarty & Stamp” is a bit of a mouthful. But is “You really need to speak to BBH&S” actually much easier in reality?

Of course, your brand name still needs to evoke your products services and epitomise your company values. However, if it then doesn’t bounce inside people’s heads, and then easily out of their mouths, what’s the point?

It takes some real thought, and sometimes some bravery, to adopt a more bouncy brand name. But if your brand name doesn’t bounce brilliantly, it could be losing you business.

Enjoyed this? Read more from Laura Weldon, StudioLWD

Latest news

1

Roundhouse submits plans for new £15 million office for 'super' Momentum scheme in Preston Roundhouse Properties plan for Bamber Bridge

Roundhouse submits plans for new £15 million office for 'super' Momentum scheme in Preston

20 Jan 2025

2

REVEALED: Finalists for the Red Rose Awards 2025 Red Rose Awards

REVEALED: Finalists for the Red Rose Awards 2025

20 Jan 2025

3

EY appoints new North Market Leader and Manchester office managing partner Hilary Heap

EY appoints new North Market Leader and Manchester office managing partner

17 Jan 2025

4

Nelson and Colne College Group’s IT Leader wins prestigious national award Stewart Cunliffe

Nelson and Colne College Group’s IT Leader wins prestigious national award

16 Jan 2025

5

UVS marks 50,000 hours of 24/7 video wall operation at co-ordination centre Steve Murphy

UVS marks 50,000 hours of 24/7 video wall operation at co-ordination centre

15 Jan 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
The Lancashire Festival of Business
FOB 315
Exhibitions
30 Jan 2025

The Lancashire Festival of Business

Impact Conferencing, Burnley, BB12 6QP

09:30 - 16:00

Skills Bootcamp in Procurement - Cohort 3
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Awards
14 Jan 2025 - 18 Mar 2025

Skills Bootcamp in Procurement - Cohort 3

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

North West Holiday Home Show
PLG - NWHHS - Social - Jan 2024.jpg.jpg
LBV Hub Exhibitions
18 Jan 2025 - 26 Jan 2025

North West Holiday Home Show

South Lakeland House Showground, Yealand Redmayne, LA5 9RN

09:00 - 14:58

Level 3 Emergency First Aid at Work Course - In Person
LBV Hub Webinar
22 Jan 2025 - 22 Jan 2025

Level 3 Emergency First Aid at Work Course - In Person

RKMS Group , Blackpool, FY42DP

09:30 - 17:00

January Freelancer Meet-Up and Coworking Day
Freelancer Meet-Up Jan general.png.png
LBV Hub Networking
23 Jan 2025 - 23 Jan 2025

January Freelancer Meet-Up and Coworking Day

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:00

The Marketing Meetup IRL: Lancashire
LBV Hub Event Image.png.png
LBV Hub Networking
30 Jan 2025 - 30 Jan 2025

The Marketing Meetup IRL: Lancashire

Strawberry Fields Digital Hub, Chorley, PR7 1PS

18:00 - 20:00

February Preston Tech Connection Meet-Up: Tech & Our Planet
PRESTON TECH CONNECTION jan.ai.png.png
LBV Hub Networking
12 Feb 2025 - 12 Feb 2025

February Preston Tech Connection Meet-Up: Tech & Our Planet

Society1 Coworking Space, Preston, PR1 3LT

18:00 - 19:30

The Business Network Central & East Lancashire
LBV Hub Networking
13 Feb 2025 - 13 Feb 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Sub36 Networking - Behind the beans
Sub36 Social1200Atkinsons New
Networking
14 Feb 2025

Sub36 Networking - Behind the beans

Atkinsons Speciality Coffee, Lancaster, LA1 1 EX

09:00 - 11:30

Red Rose Awards 2025
Red Rose Awards 2025
Awards
13 Mar 2025

Red Rose Awards 2025

Winter Gardens Blackpool

18:00 - 11:59

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV120 Online Graphic 1
Subscribe now

Weekly news bulletin