Defining your true service value

By Jaydee Davis, operations manager, Community & Business Partners

Here’s an example. A lady wanted to purchase a beautiful, handmade cake and found a cake maker who did amazing work, but she charged a good price too.

“How much do you think I should charge?” they replied.

Despite the low price, the cake maker agreed, and the lady was pleased and told all of her friends.

“How could you do this to me?” said the lady. “I asked you for a cake and you sent me a box of flour, eggs, fondant and a pan!"

We think that your price should reflect the materials, time, skill, training, overheads, profit and more behind your service. By being clear on the value that the customer can expect from you, they will see that there is much more to it than the price of your ingredients. Is your true value recognised? Ask the Mentors from the new Northern Mentoring Programme!