Daisy named as headline sponsor for Nelson Football Club

Daisy has officially kicked off an exciting new chapter for Nelson Football Club, stepping in as the headline sponsor for the 2024/25 season. 

The club’s stadium, now proudly renamed the Daisy Arena, is set to host an action-packed season of football, with Daisy backing significant improvements to the ground, both on and off the pitch. 

This partnership solidifies Daisy’s commitment to supporting grassroots sports and building a stronger community within the area.

Under new ownership, Nelson FC has wasted no time in upgrading its facilities for the new season, including a new sponsors’ lounge, spectator shelters and food and drink kiosk. 

These improvements don’t just meet the Football Association’s ground grading criteria—they also promise to transform the atmosphere at Nelson FC’s matches.

At the official unveiling of the new Daisy Arena, three Daisy staff members were on hand to meet club officials and players. 

Among them was Kerrie Payton, whose father, Geof ‘Pidgeon Shooter’ Payton, was a legendary striker for the club in the ‘90s. “It took me right back to my childhood,” said Kerry.

“Watching my dad score goals here was magical, and now, seeing how the club is growing with Daisy’s help, I’m really excited for its future.”

Daisy CEO Dave McGinn spoke about the importance of this collaboration: “Grassroots football is the heart of our communities. Supporting Nelson FC, where our staff, friends, and families can come together, means a lot to us.

"We’re looking forward to having a presence at every home match and being part of the club’s future success.”

Nelson FC chairman, Chris Price, added: “Bringing Daisy on board as a sponsor has been a game-changer.

"Their support has allowed us to press ahead with exciting upgrade plans that will help put Nelson FC back on the map for skilful, quality football.

"We’re already talking about more future projects, and the possibilities are endless.”

With Daisy’s backing, Nelson FC is aiming to go the extra mile this season, delivering not just on the pitch but for the local community, promising thrilling matches and a fan experience like never before.