Cube Thinking hosts the First UK Book Launch of Why Care

Cube Thinking proudly hosted the UK’s first official launch of Why Care, a book that deeply examines the role of authentic culture and psychological well-being within organisations. 

Co-authored by Chris Butterworth, Why Care explores how businesses can act as a force for good by nurturing kindness, compassion, and authenticity at every level.

The event drew an enthusiastic crowd of 35 engaged leaders, each contributing to the vibrant discussions around building a culture that positively impacts people and profits alike. 

Featuring five exceptional speakers—Jason Kingston, Director of Cube Thinking; Gabriela Hammond and Jennifer Smith from Forbes Solicitors; Stephen Repton from Flowlio; and Why Care co-author Chris Butterworth — the event offered unique insights that inspired reflection on the essence of corporate culture.

Each speaker, driven by a shared passion for putting "culture first," emphasised that businesses thrive when they lead with purpose and prioritise people-centric values.

Cube Thinking is dedicated to empowering organisations to build and nurture an authentic culture that drives success. This launch exemplified that commitment, highlighting how businesses of all sizes can champion values that inspire lasting change.

In essence, Chris Butterworth’s global insights and this impactful book unite a forward-thinking group of leaders, all committed to using business as a force for good.