The ConceptOur concepts were inspired by various key indicators made in the initial insight and engagement work carried out; this was then passed back through the various communications channels and concluded in a new evolved brand. The new branding enabled the School and Sixth Form to utilise it internally and externally. A set of Brand guidelines and a toolkit have been created to cover the main aspects of the school’s communication channels, including signage, digital media, prospectuses, stationery, presentations and internal communications literature. This has assisted the School to become more joined up with their branding across all formats.David Bennett, our Educational Consultant added, “it’s been an exciting project to work on with such a prestigious School as Heckmondwike Grammar School. They worked well with us to ensure all stakeholders were involved in the process of the brand development and how important the brand was for the tradition of the School to continue”. Is stakeholder engagement and brand evaluation on your list of objectives? It’s important for your audience to have their say in how they want you to communicate with them. Contact us to find out more about how the team can assist your organisation. [email protected]