Creativeworld continues to push boundaries with all4maternity

By Creativeworld

06 Mar 2018

Recently Creativeworld partnered with all4maternity to co-create, design and build a sophisticated new digital platform, designed to drive engagement with maternity workers across the globe.

WHAT WE DID

Through the co-creation stages we engaged with potential users and key stakeholders to fully understand the needs of the learning and progressive midwives, students and maternity workers. In the initial stage the group identified a number of gaps in the market which could be used as an opportunity to help advance the educational development for Midwives across the globe.

From this point we commenced the design process, again working closely with a dedicated team of potential users and innovators.

This saw the birth of a new website. The site has been developed in WordPress, in order for the project to be future proof we advised this as the direction of the solution, based on the strategy of the client for the next 3-5 years. The site allows easy navigation and has been launched in several languages around the world.

LEARNING, SHARING AND CARING

PUTTING THEIR USERS AT THE HEART OF IT ALL

At the heart of the project we looked to consider the users and their journey through the site; some come to learn, some to share and some to simply develop their essential knowledge about learning and caring. The objective was to deliver a solution like no other, to elevate the user’s experience continually, enable them to belong to a community that they could engage with and help further their own development at the same time. The site has now become the go-to place for every maternity worker. It was key to ensure that the site would be able to deliver the information whilst maintaining easy navigation throughout.

RESULTS

The web solution was launched at The Royal College of Midwives conference. For which we created a modular design system with a digital display integrated within the system. This brand-new exhibition system was designed to complement the features and benefits of the web solution. It also received high acclamation at the conference with over 1500 visitors to the stand during the two days and almost 400 subscribers joining the community that week.

With over 100,000 visits each month to the site, 20,000 of which being unique visits, the site has been an amazing success since the launch in October 2017. To date, the site has over 3000 subscribers, which also includes 560 free subscriptions gifted to midwives in low-income countries as part of their one4one commitment to the global need.

A digital marketing campaign is currently running to support the promotion of the opportunities available to potential members, with over 20,000 facebook live views and almost 20,000 engagements on social media! The goals for the first year were achieved within the first 4 months of launch!

Latest news

1

Major shareholder makes Inspired takeover bid inspired-500x500.png

Major shareholder makes Inspired takeover bid

23 Apr 2025

2

Nominate your favourite family-run business in Lancashire. Thompsons meeting (1).png.png

Nominate your favourite family-run business in Lancashire.

22 Apr 2025

3

Business academies to continue for an additional year Cllr Mark Smith (r) with Top Gun Tools & Fixings team presenting Blackpool Net Zero Academy certificate

Business academies to continue for an additional year

22 Apr 2025

4

Napthens advises A Lamb Associates (ALA) and subsidiary Morham & Brotchie Partnership on their acquisition by Hawkins & Associates Richard Robinson Feat IMG

Napthens advises A Lamb Associates (ALA) and subsidiary Morham & Brotchie Partnership on their acquisition by Hawkins & Associates

22 Apr 2025

5

Six promotions at Farleys Solicitors Promotions at Farleys Solicitors

Six promotions at Farleys Solicitors

22 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Preston Freelancer Meet-Up: April
1.png.png
LBV Hub Networking
25 Apr 2025 - 25 Apr 2025

Preston Freelancer Meet-Up: April

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin