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The whole world is changing, not just in the big cities, but in the towns and the villages.
The way we consume media is evolving, our tolerance for pushy salespeople and advertising is dwindling, our lives are becoming more automated, more reliant on a brand ecosystem we carry around with us - more us, less them.
So, what does this mean for marketing? How are you going to convince a cautious customer to shift their allegiances and move to you? Can you buy success by throwing money into ‘digital’ (whatever that means)?
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