As part of the ongoing evolution of its brand, CMAC has released an updated identity to reflect who they are today and to symbolise their future.
Since 2007, CMAC has evolved from a reliable and trusted business continuity solutions provider based in Accrington, to become a thriving pan-sector organisation with established European services.
CMAC represent a client portfolio of world-leading organisations and industry partners who rely on them every day to provide best-in-class managed transport and accommodation solutions to passengers and staff, often in challenging circumstances.
They selected a new logo that is solid and bold, yet simple. Without going too far from the old identity, CMAC have added more focus on the ‘simplicity’ of their service (represented by the single dot) and opted for a more contemporary and rounded typeface which reflects CMACs agility.
“Today we are celebrating a new milestone for CMAC whilst taking the time to reflect on our evolution.
We’ve served businesses since 2007 with our award-winning fully managed ground transport solutions. Often the service that we deliver is critical, complex, and high intensity.
From rescuing stranded passengers overseas to seamless staff shuttles and taxis for business travel, our reputation for reliability and consistently exceeding expectations is second to none.
I’m enormously proud of the CMAC team and what we have achieved together over the last 14 years, their commitment and passion for creating seamless traveller experiences has been the cornerstone of our success.
I’d also like to thank all our customers for their continued support as we go from strength to strength.
Our focus will remain on serving our clients and partners industry-leading solutions made simple.
Here’s to ‘our people moving your people’!”
- Peter Slater, CEO
Over the next few months, all the other visuals around CMAC will align around this new direction: on the website, in advertising, and in some places in the portals.
It’s still CMAC.
But with a fresh new look.