Clydesdale and Yorkshire Bank has appointed Sara Ireland as agricultural relationship manager for Cumbria and North Lancashire.
Her appointment is part of the organisation's move to support the industry in the region and throughout the UK.
Sara said: "Agriculture is one of the main industries in the area, so my aim is to look after our farming customers as their successes are fundamental not only to their own enterprises, but to the local economy and to local livelihoods.
"I will use my knowledge of the farming industry to help customers explore how to make greater efficiencies, as well as to support any changes which they may be considering such as diversification, expansion or development plans."
Brian Richardson, UK head of agriculture at Clydesdale and Yorkshire Bank, said: "Sara's banking and agricultural knowledge is a very valuable asset to both our clients and to us. Having this localised specialist knowledge and strong personal relationships with farmers is absolutely critical going forward.
"This builds on our national focus of having a strong agricultural offering, with relationship managers based locally who have a clear knowledge and empathy with the sector. With this year being particularly challenging, farming is facing a period of adjustment and adaptation going into the 2020s.
"Sara’s agri-expertise and fresh outlook means she will be a manager who understands the issues that farmers have to grapple with, while being well placed to work on innovative solutions that will support and keep farming businesses fit and agile over the next decade."
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