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Chorley Group has invested more than £2m in the launch of three new Peugeot dealerships.
Franchises have opened in Blackpool and Ormskirk, with a third set to open in Wigan soon.
The new Peugeot Ormskirk franchise joins Chorley Group's existing Vauxhall business in the town.
Meanwhile, Peugeot Blackpool is part of a comprehensive redevelopment of its existing Citroen business. The Citroen facility has been transformed to include Peugeot, featuring a purpose-built multi-brand aftersales function and a new state of the art Citroen facility.
Eurig Druce, VP of Stellantis Sales, the parent company of brands such as Peugeot, Vauxhall, Fiat, Alfa Romeo, and Citroen, said: "We're thrilled to be growing with Chorley Group. They're a dedicated partner in the North West, making substantial investments and genuinely listening to and looking after their clients. This commitment is brilliant and greatly valued from our perspective."
Chorley Group now operates 21 franchises in the North West with more than 400 employees combined.
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