Chorley Group invests £1.5m in showroom makeover

An award-winning Lancashire motor group is investing £1.5m in a major upgrade of its showroom facilities.

The new-look showrooms will be deskless and have customer lounges with ‘refuel centres’, offering refreshments and iPads for children to play on.

Adam said: “This is a major investment for the Chorley Group, which amounts to £1.5m over the next 18 months to two years.

Another key feature of the design is a vehicle handover bay, which is a dedicated area within the showroom, from where the customer will drive out in their new car.

“The handover is therefore a key moment in the buying process.”

The company recorded an uplift in customer satisfaction and sales performance following the implementation of the new showroom style.