Not true. (Unless, of course, they hadn’t given their customers anything else to think about other than price.)
and the valueWe rarely buy the cheapest. (Hands up if you always buy the cheapest dress or suit in the shop? Of course you don’t.) But we do search for the best value.
Being cheaper is easy and it’s fast but it will cause you problems:
Just imagine if tomorrow you had to increase your prices by 50% - what would you do? You’d have no choice but to focus on providing even better value for your customers. Maybe it’s time to start thinking about how to add value now.Andrew Chemney Managing directorIgnition CBS
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