Channel 4 calls on Single Malt for branding and creative design for its biggest annual event

The studio was tasked with creating the branding for the summer event, as well as a series of graphics that ran throughout the whole venue.

"Alongside the branding, we created programme-specific set areas which really showcased the individual personalities for well-known shows, such as the Great British Bake Off, Gogglebox, Sunday Brunch, Made in Chelsea and First Dates. This was together with creating experiential areas, such as an All4 ice cream van, a Rugby Union Conversion Challenge, and BT Sport Penalty Challenge.