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The Starboard Hotels Accelerator Programme (SHAPE) returned to the The Holiday Inn Express in Burnley, where the programme launched two years ago.
The 12 month training course covers a range of topics including supply chain management and marketing, and for the day that took place in East Lancashire the delegates learned about dealing with the media. The training was delivered by local PR and media professionals and included a live on air interview with BBC Radio Lancashire presenter Sally Naden.
The course is designed for future leaders within the Starboard Hotels organisation, which owns the Holiday Inn Express and 20 other hotels across the country. The candidates, who will graduate early next year, made the trip from as far away as Plymouth and Greenock in Scotland.
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