Blogging for my business- where do I start?

By Tall Zebra Designs Ltd

02 Mar 2022

blogging-for-my-business-where-do-i-start-2048x1270.png

Some businesses are firing out blogs several times per week and others scratch their heads and don’t know where to start…

If you are the latter, you need to start by deciding if you are going to blog yourself, have the resources available to delegate blogging to one of your team or if you’re going to outsource to a trusted third-party, like us? 

Assess if you have the time and how much your time is worth. If you need to focus on another area of your business and your staff already have a full workload, then the chances are it will be more cost-effective for you to outsource your copywriting…and best for your sanity too!  

However, if you do want to take to the keyboard yourself, here are some blogging tips we have compiled to help you get started:   

Introduce yourself

Write at least one post about the origins of your business, give your audience some context. This has a similar effect to the about page on your website, it gives people a ‘why’.  It tells them why they should take the time to read your blogs, why you are different to your competition and, why they should buy from you.

Work with what you have

Look at what written content or great imagery you already have for your business, use this as a foundation. Did you have a social media post that performed really well? Add more to it and convert it into a full blog post.  

You are the expert

Make a list of all the subjects in relation to your business which interest you. Draw upon your own knowledge, you are the expert when it comes to your field so there will be lots of interesting things for you to share.  When it comes to blogging tips, this one is golden. Be confident in your expertise, your passion will transfer across well.

Trilogy blogs  

These are a great way to keep your audience tuned in. If you have lots of information about a certain area of your business, topic or product then spread it across three blog posts and post it over the course of several weeks.  

Stockpile blogs 

Build up a backlog before posting your first blog, this way you can schedule them every week without feeling pressure to create them weekly. Maybe this falls into organisational tips as opposed to blogging tips but either way, it’s much easier to write when you are not under pressure! 

Advertise your blog

Link your blog to your social channels. To gain further engagement on LinkedIn, you can use the ‘Write an Article’ feature. Here, you copy and paste your text, add your title and image then post. Blogs look much more inviting when posted in this format as opposed to a standard link and often gain a better click-through rate too.  

Get an SEO Plugin

If you are using WordPress for example, then you can download Yoast for free. This will help you optimise your text for search engines. 

Be authentic

Finally, the most important piece of advice we can offer from our blogging tips. Stay clear of using ‘copyright free content’ these sources often house dull and robotic copy that many other businesses have attempted to regurgitate. You are better than that.  

If you’re in the construction industry and are looking for more blogging tips, take a look here.

Latest news

1

CMAC Group appoints Matthew Ratcliffe as chief operating officer Matthew Ratcliffe CMAC

CMAC Group appoints Matthew Ratcliffe as chief operating officer

03 Apr 2025

2

For sale signs at The Villa Villa Wrea Green has been brought to market (Image credit: The Villa Wrea Green)

For sale signs at The Villa

02 Apr 2025

3

Montane group expands with new Lancashire hub Anthony Rae Scott Murcott And Adam Lee

Montane group expands with new Lancashire hub

02 Apr 2025

4

Trio of wins for Lancaster brand and digital consultancy Tom Grattan MD and Daniel Wallace

Trio of wins for Lancaster brand and digital consultancy

02 Apr 2025

5

College excellence highlighted in Ofsted report Fazal Dad

College excellence highlighted in Ofsted report

02 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

WHN Charity Quiz Night
Evenbrite Quiz 2025.png.png
LBV Hub Fundraisers
03 Apr 2025 - 03 Apr 2025

WHN Charity Quiz Night

The Stables Country Club, Bury , BL9 1PU

18:00 - 22:00

Chamber Breakfast Networking – April
Chamber logo - new-02.png.png
LBV Hub Networking
03 Apr 2025 - 03 Apr 2025

Chamber Breakfast Networking – April

The Dukes Theatre, Lancaster, LA1 1QE

08:00 - 10:00

Lancashire Business Expo 2025
https---cdn.evbuc.com-images-880395853-4862066883-1-original.20241022-091152-2.jpeg.jpg
LBV Hub Exhibitions
04 Apr 2025 - 04 Apr 2025

Lancashire Business Expo 2025

Sir Tom Finney Sports Centre, Preston, PR1 2HE

09:00 - 15:00

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin