A number of Blackpool hotels are hoping to boost service levels and booking numbers by joining OYO, an international network of hotels which brings expertise, investment and its own specialist software.
OYO Hotel & Homes was launched in India in 2013 by Ritesh Agarwal. With more than 18,000 franchised and leased hotels across 500 cities and 10 countries, it is now the sixth largest hotel group in the world.
The company uses proprietary technology, revenue management capabilities and operational expertise to work with independent hotel owners to improve their financial returns and boost the experience of guests.
Enjoyed this? Read more from Tim Aldred