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The switch-on of Blackpool's iconic illuminations will be streamed online, the first time in 70 years that the resort hasn't hosted a launch event.
The illuminations programme will also run for an additional two months, through Christmas and into the new year.
More than 20,000 were expected to attend the launch of the annual festivities, which includes entertainment from live musical acts. However, organisers have decided that a virtual event would be more suitable in light of the coronavirus pandemic and social distancing guidelines.
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