Blackburn firm launches AI-driven digital marketing service

A Blackburn-based digital marketing agency has launched a new service which harnesses the power of AI to enable businesses to better understand and communicate with customers.

Burne & Royce has partnered with AI-digital marketing platform Insider to launch the service, which enables businesses to connect customer data across channels and systems, predict their future behaviour with an AI intent engine and individualise customer experiences.

Marketers and businesses will benefit from enhanced customer experiences across channels such as web, app, web push, email, SMS, and messaging apps such as WhatsApp, Facebook Messenger and RCS.

The platform enables businesses to seamlessly connect together every single customer interaction to build a clear picture of a customer’s behaviours, interests, needs, and preferences whilst also harnessing the power of data and AI to build relevant, targeted campaigns that predict customer behaviours and deliver results at scale.

Usman Bagas, founder of Burne & Royce, said: “We are thrilled to partner with the industry's leading platform for AI-driven omni-channel experiences and personalisation software.

“We believe this will enhance our position as industry leaders, and enable us to provide an enhanced digital marketing service to all our clients and take e-commerce and retail businesses to next generation AI driven marketing.”

Burne & Royce is a fast-growing team of digital experts, founded by Usman Bagas and Ahmed Patel, with over 20 years of experience across the industry.

Their services include branding and web design, conversion optimisation, traffic acquisition, online reputation management and business process optimisation, and the company has worked with a number of well-known brands and companies across the region.

Insider was recently recognised as being one of the top 50 companies, in the G2 Best Software Awards and counts Puma, Coca-Cola, Samsung and Lexus as just some of its clients.

Disney Yapa, UK Commercial Director for Insider, said: “We couldn’t be happier to welcome Burne & Royce to our Partner Network. We strongly resonate with Burne & Royce’s outcome-driven and customer-centric approach, and can’t wait to bring the combined value to our customers.”