Big brands are idiots?

A popular misconception about Marketing and PR is that they are “sort of the same thing.”

It’s a myth sadly propagated by many a business beginner’s textbook, where you may find a list of marketing options, with public relations given as one of many alternatives to choose from.

This is a dangerous misunderstanding. Who needs PR, when I’ve got PPC? We get most of our leads through exhibitions, so we don’t really do PR. We got a big story in a paper once, and we didn’t get a single phone call from it! Those big brands are idiots – we are smarter with our budgets and just spend on what we need.