Better data means better marketing

We’ve been running free seminars on GDPR since March. When we started there was little awareness about the topic.

Ready or not GDPR is happening and it will have a massive impact on B2B marketing, particularly email marketing. Contacting people to confirm their marketing communication preferences is a form of marketing in itself.

Your online subscription forms can give you insights into the interests of each individual in your database.

And this brings me neatly onto my final point, the WIFM (What’s In It For Me) factor! Under GDPR it has to be as easy to withdraw consent as it is to give it. So when crafting your email campaigns don’t just think about the action you want your recipients to take, but also what benefit or value there is to reading your content and to engaging with your business on a regular basis.