Beaverbrooks posts record turnover despite drop in profits

By Rob Kelly

25 Sep 2024

beaverbrooks-anna-blackburn-mark-adlestone-1000x500.jpg

National diamond, jewellery and watch retailer, Beaverbrooks, has announced record turnover of £228.6m in its latest accounts (March 2023 to February 2024).

The St Annes-based family business saw an increase of £3m in turnover in the year to February 2024.

The 105-year-old retailer said the rise was down to a growing market share in a difficult economic landscape.

Despite the growth in turnover, Beaverbrooks has reported a drop in operating profits to £10.5m due to increased operating costs and significant levels of long-term investment.

Despite the challenging trading environment, the business has continued its commitment to prioritising its people, product and infrastructure to ensure business growth, and remains confident for the future.

The national firm has increased its investment in its store estate by five per cent on the previous year, totalling over £15.3m.

This included the refurbishment of seven Beaverbrooks stores, in addition to the opening of a second luxury Loupe boutique in Croydon and five mono-brand boutiques – bringing the total to 88 Beaverbrooks Group stores nationwide.

Investing in customer experience and providing an exceptional service has continued to be a primary focus for the brand.

As a result, Beaverbrooks is further enhancing its portfolio in 2024/25 with significant long-term investment in store refurbishment and openings, and in its ecommerce function for online shoppers.

The retailer has also prioritised its culture of putting people first, with a Christmas bonus of a week’s extra pay and retaining its tradition of not opening on Boxing Day.

The business has also continued to develop its teams across the UK, with hundreds of colleagues completing training courses across the year.

This investment into team development forms part of its long-held strategic view that prioritising people in all business decisions creates a more engaged and stronger workforce, reflected positively in driving sales and exceptional levels of customer service.

Despite the retailer’s reduction in profit, it continues its commitment to its core purpose of enriching lives of the communities it serves with donations of over £2.34m through the Beaverbrooks Charitable Trust – the highest proportion of its annual profits donated to charitable causes to date.

Anna Blackburn, managing director at Beaverbrooks, said: “Despite a challenging marketplace, we are very proud of what we’ve achieved by maintaining a long-term view on investment that gives us confidence moving forward.

"Central to our success is our hard-working and engaged teams across the country and I am so proud that we have stayed true to our company culture, coming together and working so hard.

"We also greatly appreciate the loyalty of our customers who have continued to shop with us to purchase diamonds, jewellery and luxury and designer watches.

“Staying true to our values by putting people first has always allowed us to emerge from difficult trading times stronger than ever, and we are committed to continuing this into the future.

"We know that 2024 has been a challenging year already, so it is more important than ever that we put profits back into optimising our business and investing in our people, product and infrastructure to ensure growth moving forward.

"We are as focused, optimistic and ambitious as ever and as the industry faces more turbulent times ahead, we have everything we can in place to drive profitability and grow.”

Mark Adlestone OBE, Chairman at Beaverbrooks, said: “As a family-owned business, enriching lives and making positive changes to the world is in our DNA, and this is reflected in every decision we make as a company.

"I am very proud that we have been able to donate over £2.34m of profits to charities during these uncertain times, when they need it most.

"Remaining true to our culture and values, we will continue to invest in the business, our people and the communities we serve to futureproof the Beaverbrooks Group and its ongoing success.”

Beaverbrooks was established in 1919, providing exceptional quality diamonds, jewellery and watches.

The jeweller spans a total of 88 locations across the UK, with 63 Beaverbrooks stores, three Loupe stores, plus 22 dedicated luxury mono-brand boutiques, including TAG Heuer, OMEGA, Breitling, Tudor and Longines.

Having always championed a people-first culture, the company has achieved numerous accolades including Happiest Place to Work For at the Retail Week Awards 2023, as well as Best Retailer to Work For and third place in the 100 Best Large Companies to Work For in the 2023 Best Companies Awards.

Enjoyed this? Read more from Rob Kelly

Latest news

1

Pure Leisure Group Expands Portfolio with Acquisition of Twin Lakes Country Club John Morphet at Twin Lakes

Pure Leisure Group Expands Portfolio with Acquisition of Twin Lakes Country Club

29 Apr 2025

2

County’s universities join forces to help business community University of Central Lancashire

County’s universities join forces to help business community

29 Apr 2025

3

Financial Affairs support the Red Rose Award winners' reception Networking photograph

Financial Affairs support the Red Rose Award winners' reception

24 Apr 2025

4

Lancaster University unveils cutting-edge computing and cyber security facilities Head of Lancaster University's School of Computing and Communications Professor Nigel Davies, Chris Ensor, Vice-Chancellor Professor Andy Schofield and Pro-Vice-Chancellor (Engagement) Professor Sarah Kemp

Lancaster University unveils cutting-edge computing and cyber security facilities

24 Apr 2025

5

Northcote announces new owners Alf and Clare Ellis as Lisa Goodwin-Allen returns as chef patron-director Craig Bancroft and Lisa Goodwin-Allen

Northcote announces new owners Alf and Clare Ellis as Lisa Goodwin-Allen returns as chef patron-director

24 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Research and Knowledge Exchange Showcase
13421_research_knowledge_exchange_2025_600x300.jpg.jpg
LBV Hub Awards
07 May 2025 - 08 May 2025

Research and Knowledge Exchange Showcase

University of Central Lancashire , Preston, PR1 2HE

09:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin