Bashforth buys favourite business and eyes £10m turnover

In a move reminiscent of the man who loved Remington so much he bought the company, a Preston entrepreneur has purchased the international image and styling business that first turned his head three decades ago.

Based in premises in Penwortham, is now managing director of the global business, apart from in America, after initially buying the CMB cosmetics brand in 2015, followed by the remainder last year. He heads a network of 1,200 self-employed CMB consultants and stylists.

Cliff previously travelled around East Lancashire making new contacts and selling the company’s products, but when Wella sent its sales’ force to Colour Me Beautiful to improve their image, he was hooked. He started working for CMB in his spare time, trading from the converted garage of his home, to become full-time and the company’s top-selling consultant.

He presented to audiences in their hundreds, ran seminars and training courses for companies and was a regular on TV and shopping channels. He also oversaw the launch of CMB books in Russia and the Ukraine in 2012 and was awarded an Honorary Fellowship by the University of Central Lancashire for his contribution to the image industry.