Award and reward

By LBV

22 Dec 2009

Modesty can stand in the way of celebrating people’s achievements, for fear of appearing boastful.

If it’s done in the right spirit and for the right reasons ‘blowing your own trumpet’ serves not just a marketing and PR function but also motivates those in our employ.

It’s also a good way to support your peers or individual employees for their good service within the industry – after all there’s reflected glory on us all if the region benefits from this additional positive exposure.

1. Paperwork is often the barrier to entering an award or for nominating others. Good application forms should be accompanied by notes on how to complete the application and, in the case of the Lancashire and Blackpool Tourism Awards, those leading on the awards will often offer personal support and guidance. Most would rather you asked for direction than didn’t enter!

2. Even if you think it’s ordinary or commonplace, think again. Carrying bags to rooms, drinks on arrival, assistance with travel plans, ‘Welcome’ trained staff and free guides aren’t universally available. Attention to detail could give you the edge.

3. Brochures, photos, feedback, reviews and endorsements bring your application to life. Judges often have limited time to review large numbers of applicants so keep it pertinent, eye-catching, easy to read and present it well (paying attention to the application notes and requirements). Organisers will notice if their requests aren’t adhered to – no matter how brilliant the content.

4. Enter your industry awards but also think about ‘green’, ‘skills’, ’quality’, ‘innovation’, ‘personality’, ‘web ’ and ‘business’ awards (there are awards for practically everything). Simply being shortlisted will give you additional PR and marketing opportunities. Winning one award may offer progression to regional or national awards, for very little additional effort. Keep copies of you applications to cut and paste useful content into your next winning entry!

5. As runner-up, highly commended or winner you’ll probably receive a certificate, souvenir photograph or trophy. Display it, promote it, talk about it, put it on your wall where people can see it. Use your new status symbol in your marketing materials with pride. Seems obvious but you’ll be surprised at the ‘special’ places people find to hide these useful, hard-working tools. Most importantly, we know tourism awards winners whose business spikes after promotion of their win – isn’t it time you entered yourself for an award?

Calls for nomination for awards are usually made in local press and industry journals, on tourism websites, through trade associations or business development partners.

Mike Wilkinson, chief executive, Lancashire and Blackpool Tourist Board.
 

Enjoyed this? Read more from LBV

Latest news

1

CMAC Group appoints Matthew Ratcliffe as chief operating officer Matthew Ratcliffe CMAC

CMAC Group appoints Matthew Ratcliffe as chief operating officer

03 Apr 2025

2

For sale signs at The Villa Villa Wrea Green has been brought to market (Image credit: The Villa Wrea Green)

For sale signs at The Villa

02 Apr 2025

3

Montane group expands with new Lancashire hub Anthony Rae Scott Murcott And Adam Lee

Montane group expands with new Lancashire hub

02 Apr 2025

4

Trio of wins for Lancaster brand and digital consultancy Tom Grattan MD and Daniel Wallace

Trio of wins for Lancaster brand and digital consultancy

02 Apr 2025

5

College excellence highlighted in Ofsted report Fazal Dad

College excellence highlighted in Ofsted report

02 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Chamber Breakfast Networking – April
Chamber logo - new-02.png.png
LBV Hub Networking
03 Apr 2025 - 03 Apr 2025

Chamber Breakfast Networking – April

The Dukes Theatre, Lancaster, LA1 1QE

08:00 - 10:00

WHN Charity Quiz Night
Evenbrite Quiz 2025.png.png
LBV Hub Fundraisers
03 Apr 2025 - 03 Apr 2025

WHN Charity Quiz Night

The Stables Country Club, Bury , BL9 1PU

18:00 - 22:00

Lancashire Business Expo 2025
https---cdn.evbuc.com-images-880395853-4862066883-1-original.20241022-091152-2.jpeg.jpg
LBV Hub Exhibitions
04 Apr 2025 - 04 Apr 2025

Lancashire Business Expo 2025

Sir Tom Finney Sports Centre, Preston, PR1 2HE

09:00 - 15:00

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin