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By Steve Brennan, CEO, Bespoke Digital Agency.
Why do some businesses dominate their sector with digital marketing whilst others invest time and money with only modest success?
There are common factors across those who dominate and those who don’t so your approach dictates whether you are a high performer or not.The best strategy
High growth businesses base campaign decisions on well-researched customer, competitor and market insights. They’ve identified where they can win in their market.Then they get laser-focused on tactics that deliver leads and sales and they’re clear also on which tactics not to use.The best people
The strategy document itself doesn’t deliver the results, the people do, and these days digital teams are often a mix of internal hires and external agencies.Winners in each sector have the best people in all seats and have unambiguous ownership and reporting in of each aspect of their campaigns.The best digital assets
The team can’t deliver without the right assets. Key is them having the best converting website in their sector and best social profiles to publish to.Those who dominate also have great core content which the team can push and reuse across these e.g. guides, videos, podcasts, brochures and infographics.The best daily marketing activity
With these elements in place a digital team can put engaging content in front of your target customer each day. Then you start to dominate through digital.The four elements are no secret but few businesses do all four well. That’s why there are big opportunities for those who commit to them.' fill='%23cc0935'/%3E%3C/svg%3E){kind=small}
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