Alfa Leisureplex secures £15m funding for growth

Chorley-based travel firm Alfa Leisureplex has secured a £15m funding package with NatWest to continue its post-pandemic growth plans.

Founded in 1984, the company has been employee-owned since 2015, dividing its profits among its workforce of 850. 

The Alfa Leisureplex group consists of Alfa Travel, Alfa Coaches, Leisureplex Hotels and David Urquhart Travel.

The funds will allow the company to further expand its offering, including growing its portfolio of 21 hotels.

Emma Russell, managing director at Alfa Leisureplex Group, said: “After the impact the pandemic caused across the travel industry, we are delighted to be back and focusing on providing quality holidays across the UK. Our unique ownership model means that all of our colleagues, who are also our owners, are thoroughly invested in creating happy holiday memories for our customers and everyone has worked so hard to see us bounce back post pandemic.

“We’ve spent a lot of time looking ahead and carving out our future growth plans and the team at NatWest have been so supportive in providing us with a new flexible finance option that will us to further grow across the UK and Ireland and create even more great holidays for customers.”

Brian Devlin, corporate relationship director at NatWest, said: “We’re proud to continue supporting the travel industry through our relationship with Alfa Leisureplex. Backing regional mid-market businesses is central to our purpose and we’ll continue to work closely with the team at Alfa to provide the support they need as they continue to grow.”

Browne Jacobson (Graham Ball, Melanie Hilton and Mark Lewis) and Christie & Co (Alastair Hockley) acted for NatWest. Brabners (Rupert Gill) acted for Alfa Leisureplex.