Alcedo Care strengthens its marketing team in Lancashire

By Philosophy PR

14 Aug 2024

Regina, Andrew and Jialin.jpg.jpg

To support Alcedo Care’s future growth, its Lancashire-based marketing team has been strengthened with a trio of appointments; Andrew Cara as graphic design manager, plus Regina Copado and Jialin Zhou as digital marketing managers.

Andrew, from Southport, worked at Design Production & Installation for almost 20 years specialising in events, exhibitions and signage before joining Alcedo.  In his new role, he is responsible for ensuring all brand assets are created the highest quality, both physical and digital, as well as creating a library of photography and videography of both clients and staff.

In the next 12 months, Andrew hopes to further his videography skills to a professional standard, keep up-to-date on latest graphic design trends and continue to learn new techniques and software, with a view to implementing these within all future Alcedo marketing campaigns.

Andy says: “I was attracted to Alcedo Care as I really admire and respect the company.  They have ethos where ‘everybody matters’ and that is something I have not experienced in my career before.”

Regina has worked in digital marketing with companies across the globe.  At Alcedo she will be tasked with developing and implementing marketing strategies for the group, ensuring brand values reach as many people as possible.  From digital advertising to website improvements and social media, Regina, who is originally from Spain but is currently living in Manchester, will work closely with all members of the marketing team to achieve Alcedo’s goals.

She says: “I wanted to work for Alcedo Care as I love helping people.  I volunteer within my community and the chance to work for a company that cares for vulnerable people, enriching their lives, was perfect.  I know I will find fulfilment in this role, watching clients meet the right carer and experience a richer, more independent life.”

Jialin, who previously worked in high technology and clinical research industries, joins Alcedo Care to develop its digital marketing strategies and deliver campaigns for the company’s Live-In Care division.  Her aim is to increase leads and enquiries for Live-In Care from digital channels, ultimately helping to expand the division.

From Wirral, Jialin adds: “My immediate objective is to use my digital experience and knowledge to help grow the Live-In Care division.  Alcedo Care has a positive culture and the leadership team provides great support, so I can already visualise ample opportunities for personal career growth at the company.”

Andy Boardman, managing director at Alcedo Care, concludes: “With 22 branches across the North of England and Wales, and a strong portfolio of care services, it was the right time to expand our marketing team.  With the appointment of Andy, Regina and Jialin, we can create and carry out targeted marketing campaigns that align with the company’s strategy, ultimately reaching new clients.”

Award-winning, Alcedo Care Group is on track to meet its target of owning and operating 30 branches across the North of England and Wales by the end of 2025.

Alongside its geographical expansion plans, the family-owned Group is also on a mission to continually expand its portfolio of quality home care services with a particular emphasis on complex care, mental health, live-in care, children’s services and young person’s crisis management residential homes.

Latest news

1

Financial Affairs support the Red Rose Award winners' reception Networking photograph

Financial Affairs support the Red Rose Award winners' reception

24 Apr 2025

2

Lancaster University unveils cutting-edge computing and cyber security facilities Head of Lancaster University's School of Computing and Communications Professor Nigel Davies, Chris Ensor, Vice-Chancellor Professor Andy Schofield and Pro-Vice-Chancellor (Engagement) Professor Sarah Kemp

Lancaster University unveils cutting-edge computing and cyber security facilities

24 Apr 2025

3

Northcote announces new owners Alf and Clare Ellis as Lisa Goodwin-Allen returns as chef patron-director Craig Bancroft and Lisa Goodwin-Allen

Northcote announces new owners Alf and Clare Ellis as Lisa Goodwin-Allen returns as chef patron-director

24 Apr 2025

4

Major shareholder makes Inspired takeover bid inspired-500x500.png

Major shareholder makes Inspired takeover bid

23 Apr 2025

5

Nominate your favourite family-run business in Lancashire. Thompsons meeting (1).png.png

Nominate your favourite family-run business in Lancashire.

22 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Innovating business solutions through PhD Partnerships
30478 Skills Bootcamp open day setting.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Innovating business solutions through PhD Partnerships

University of Central Lancashire, Preston , PR1 2HE

14:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin