Aftersales appointments at Swansway Motor Group

Swansway Aftersales Managers.jpg.jpg

Swansway Motor Group recently welcomed two new aftersales managers to strengthen its Blackburn Audi and Crewe Volkswagen management teams. 

Keith Warrilow joins to head up the Aftersales team at Blackburn Audi, after being hired for his dream role, whilst Stuart Sutherland joins the Crewe Volkswagen team after previous aftersales manager, James Keir was recently promoted to head of business at the retailer. 

Keith Warrilow joins Blackburn Audi with 42 years of experience in the motor industry. Being a part of the team at Blackburn Audi is something of a personal goal for Keith, having enquired about roles before Swansway acquired the dealership in 2016. Having worked in a similar area of Blackburn previously, Keith described this role as feeling like he was returning home, whilst also ticking off that goal. 

Starting his career as an apprentice, working in every aspect of aftersales before making his way up to the position of aftersales manager. During his career, Keith most notably worked as an aftersales manager at a small, family-owned business. Gaining experience in an environment like this taught Keith a great deal about what atmosphere he enjoys in his work life. Knowing that at a family-owned and run business like Swansway, Keith will work with the directors regularly is something that he’s looking forward to. 

“I’ve just got the biggest smile on my face. Working at Blackburn Audi has been a personal goal for many years, and now I’ve arrived and am starting to settle in, I can see that the team are fantastic. It’s firing me up to see what we can achieve together.”

Much like Keith, the new appointment at Crewe Volkswagen Stuart Sutherland started his career as an apprentice technician and has worked through the ranks to diagnostic technician, mechanical technician and workshop manager. 

Always looking for a way to develop his skills and learn something new, Stuart had heard some great things about Swansway Motor Group from old colleagues and friends. Combining this with his keen interest in German car brands, the role of aftersales manager at Crewe Volkswagen is an exciting step for Stuart. 

“I’m settling in well, there’s a really good atmosphere and a great team. I can’t wait to get stuck in and continue the success of the business.

Swansway Motor Group aftersales director commented: “I’m overjoyed for Keith and Stuart to be joining the Swansway Family, they are a great addition to the team and help us to continue to strengthen our aftersales leadership.” 

Swansway Motor Group would like to congratulate Keith and Stuart, wishing them all the best in their new position. 

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

PM urged not to retaliate over tariffs Manufacturing

PM urged not to retaliate over tariffs

03 Apr 2025

2

CMAC Group appoints Matthew Ratcliffe as chief operating officer Matthew Ratcliffe CMAC

CMAC Group appoints Matthew Ratcliffe as chief operating officer

03 Apr 2025

3

For sale signs at The Villa Villa Wrea Green has been brought to market (Image credit: The Villa Wrea Green)

For sale signs at The Villa

02 Apr 2025

4

Montane group expands with new Lancashire hub Anthony Rae Scott Murcott And Adam Lee

Montane group expands with new Lancashire hub

02 Apr 2025

5

Trio of wins for Lancaster brand and digital consultancy Tom Grattan MD and Daniel Wallace

Trio of wins for Lancaster brand and digital consultancy

02 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Lancashire Business Expo 2025
https---cdn.evbuc.com-images-880395853-4862066883-1-original.20241022-091152-2.jpeg.jpg
LBV Hub Exhibitions
04 Apr 2025 - 04 Apr 2025

Lancashire Business Expo 2025

Sir Tom Finney Sports Centre, Preston, PR1 2HE

09:00 - 15:00

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

National Centre for Remote and Rural Medicine Conference 2025
Remote and Rural 3.jpg.jpg
LBV Hub Awards
05 Jun 2025 - 05 Jun 2025

National Centre for Remote and Rural Medicine Conference 2025

North Lakes Hotel and Spa, Penrith, CA11 8QT

09:30 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin