' fill='%23cc0935'/%3E%3C/svg%3E){kind=small}
' fill='%23cc0935'/%3E%3C/svg%3E){kind=small}
'%3E%3Cg id='Group_1' data-name='Group 1' transform='translate(838.16 96.811)'%3E%3Cpath id='Path_1' data-name='Path 1' d='M13.382.347l-.563,7.2q-.709,8.68-1.336,19.87Q10.847,16.343,9.354.347H.8L5.482,39.063H17.81L21.94.347Zm9.927,38.716h8.115V.347H23.309V39.063Zm11.373,0h14.07V31.314H42.8V22.8h5.07V15.436H42.8V8.095h5.417V.347H34.682ZM73.752.347q-1.6,13.708-2.265,27.5l-.9-14.732Q69.872,2.045,69.706.346H61.28q-1.794,16.432-2.243,26.568l-.829-13.06L57.351.346H49.466L53.1,39.062H63.173q1.779-15.424,2.263-20.3,1.065,11.381,2.455,20.3H78.023L81.636.347H73.754Z' transform='translate(-0.796 -0.346)' fill='%231d1d1b' fill-rule='evenodd'/%3E%3C/g%3E%3Cpath id='Path_2' data-name='Path 2' d='M220.325,39.526h9.387q4.894,0,6.476-.693a4.349,4.349,0,0,0,2.3-2.584,17.387,17.387,0,0,0,.723-5.813V26.846a12.108,12.108,0,0,0-1-5.612,5.875,5.875,0,0,0-3.817-2.619,5.68,5.68,0,0,0,3.383-2.056,9.362,9.362,0,0,0,.858-4.732q0-5.018-1.214-7.276a6.076,6.076,0,0,0-3.19-3,17.414,17.414,0,0,0-5.811-.741h-8.1Zm9.8-31.874a1.5,1.5,0,0,1,.7.92,8.266,8.266,0,0,1,.27,2.546,14.619,14.619,0,0,1-.329,4.173q-.326.729-1.522.73c-.192,0-.462.009-.809.024V7.435a5.146,5.146,0,0,1,1.687.216Zm.55,15.016a6.148,6.148,0,0,1,.424,3.012v3.611a5.622,5.622,0,0,1-.473,2.94,2.983,2.983,0,0,1-2.188.67V22.07q1.811.073,2.236.6ZM252.456.813V29.34a17.806,17.806,0,0,1-.222,3.67.954.954,0,0,1-.993.777.882.882,0,0,1-.9-.705,14.1,14.1,0,0,1-.222-3.24V.813h-8.116V23.721q0,6.551.194,8.6a9.489,9.489,0,0,0,1.252,3.886,7.862,7.862,0,0,0,3.2,2.99,10.286,10.286,0,0,0,4.934,1.147,9.373,9.373,0,0,0,4.385-.969,7.527,7.527,0,0,0,3-2.846,9.45,9.45,0,0,0,1.369-3.658,55.93,55.93,0,0,0,.23-6.181V.813ZM280.907,11a20.617,20.617,0,0,0-.724-6.539,6.269,6.269,0,0,0-2.949-3.193A10.731,10.731,0,0,0,271.849,0a9.864,9.864,0,0,0-4.936,1.16,6.828,6.828,0,0,0-2.958,3.216,17.061,17.061,0,0,0-.916,6.5,16.667,16.667,0,0,0,.646,5.07,8.846,8.846,0,0,0,1.629,3.108,39,39,0,0,0,4.011,3.611,25.408,25.408,0,0,1,3.8,3.515q.752,1.053.752,4.472a5.417,5.417,0,0,1-.4,2.342,1.28,1.28,0,0,1-1.2.789,1.155,1.155,0,0,1-1.128-.621,7.543,7.543,0,0,1-.319-2.8v-4.71H263.29v2.535A24.491,24.491,0,0,0,264,34.911a7.084,7.084,0,0,0,3.017,3.9,9.815,9.815,0,0,0,5.562,1.531,10,10,0,0,0,5.2-1.328,6.8,6.8,0,0,0,3.015-3.288,17.6,17.6,0,0,0,.781-6.1q0-5.69-1.407-8.249t-6.826-6.548a6.74,6.74,0,0,1-2.293-2.368,7.716,7.716,0,0,1-.422-2.919,5.186,5.186,0,0,1,.376-2.25,1.193,1.193,0,0,1,1.108-.742,1.007,1.007,0,0,1,.965.55,6.874,6.874,0,0,1,.289,2.558v2.87h7.537V11Zm3.219,28.527h8.114V.813h-8.114ZM306.832.813V18.245L302.284.813H295.5V39.526h6.785v-17.6l4.221,17.6h7.113V.813Zm10.043,38.713h14.073V31.778H324.99V23.266h5.069V15.9H324.99V8.562h5.418V.812H316.875V39.526ZM350.473,11a20.642,20.642,0,0,0-.724-6.539A6.269,6.269,0,0,0,346.8,1.267,10.743,10.743,0,0,0,341.412,0a9.854,9.854,0,0,0-4.933,1.16,6.828,6.828,0,0,0-2.96,3.216,17.062,17.062,0,0,0-.916,6.5,16.7,16.7,0,0,0,.646,5.07,8.833,8.833,0,0,0,1.63,3.108,38.832,38.832,0,0,0,4.009,3.611,25.288,25.288,0,0,1,3.8,3.515q.753,1.053.752,4.472a5.417,5.417,0,0,1-.4,2.342,1.279,1.279,0,0,1-1.2.789,1.155,1.155,0,0,1-1.128-.621,7.55,7.55,0,0,1-.318-2.8v-4.71h-7.537v2.535a24.45,24.45,0,0,0,.713,6.719,7.078,7.078,0,0,0,3.016,3.9,9.816,9.816,0,0,0,5.562,1.531,10,10,0,0,0,5.2-1.328,6.8,6.8,0,0,0,3.016-3.288,17.62,17.62,0,0,0,.781-6.1q0-5.69-1.406-8.249t-6.826-6.548a6.729,6.729,0,0,1-2.294-2.368,7.716,7.716,0,0,1-.422-2.919,5.171,5.171,0,0,1,.376-2.25,1.192,1.192,0,0,1,1.108-.742,1,1,0,0,1,.964.55,6.853,6.853,0,0,1,.289,2.558v2.87h7.537V11Zm20.414,0a20.667,20.667,0,0,0-.724-6.539,6.274,6.274,0,0,0-2.95-3.193A10.742,10.742,0,0,0,361.825,0a9.856,9.856,0,0,0-4.935,1.16,6.826,6.826,0,0,0-2.959,3.216,17.048,17.048,0,0,0-.915,6.5,16.668,16.668,0,0,0,.646,5.07,8.8,8.8,0,0,0,1.629,3.108,38.884,38.884,0,0,0,4.008,3.611,25.312,25.312,0,0,1,3.8,3.515q.753,1.053.751,4.472A5.419,5.419,0,0,1,363.453,33a1.278,1.278,0,0,1-1.2.789,1.155,1.155,0,0,1-1.128-.621,7.57,7.57,0,0,1-.318-2.8v-4.71h-7.537v2.535a24.45,24.45,0,0,0,.713,6.719,7.075,7.075,0,0,0,3.016,3.9,9.816,9.816,0,0,0,5.561,1.531,9.993,9.993,0,0,0,5.2-1.328,6.8,6.8,0,0,0,3.017-3.288,17.62,17.62,0,0,0,.781-6.1q0-5.69-1.407-8.249t-6.825-6.548a6.737,6.737,0,0,1-2.294-2.368,7.733,7.733,0,0,1-.422-2.919,5.171,5.171,0,0,1,.376-2.25,1.191,1.191,0,0,1,1.108-.742,1,1,0,0,1,.963.55,6.842,6.842,0,0,1,.291,2.558v2.87h7.537V11Z' transform='translate(465.745 96)' fill='%23cc0935' fill-rule='evenodd'/%3E%3Cpath id='Path_3' data-name='Path 3' d='M0,.813V39.526H13.05V31.779H8.115V.812H0Zm18.3,0-4.14,38.714h8.39l.487-6.959h2.9l.435,6.959h8.293L30.026.813Zm4.634,24.892q.318-5.14,1.558-16.259.621,9.683,1.236,16.259ZM47.379.813V18.245L42.83.813H36.044V39.526H42.83v-17.6l4.221,17.6h7.113V.813H47.378Zm28.99,13.181a31.659,31.659,0,0,0-.732-7.987,7.966,7.966,0,0,0-3.066-4.287A9.711,9.711,0,0,0,66.653,0,9.588,9.588,0,0,0,61.98,1.112,8.178,8.178,0,0,0,58.8,4.161a9.993,9.993,0,0,0-1.378,4.03,62,62,0,0,0-.232,6.276v11.31a35.789,35.789,0,0,0,.752,8.525,7.574,7.574,0,0,0,3.065,4.435,10.093,10.093,0,0,0,5.879,1.6,8.894,8.894,0,0,0,5.773-1.891,8.513,8.513,0,0,0,3.026-4.407,36.619,36.619,0,0,0,.685-8.525V24.007H68.254v4.866a17.358,17.358,0,0,1-.28,4.051,1.267,1.267,0,0,1-2.4,0,15.435,15.435,0,0,1-.27-3.682V11.262a16.565,16.565,0,0,1,.27-3.825,1.191,1.191,0,0,1,1.272-.884,1.087,1.087,0,0,1,1.147.727,14.846,14.846,0,0,1,.261,3.662v6.728h8.115V13.993ZM81.577.812,77.438,39.526h8.389l.488-6.959h2.9l.436,6.959h8.291L93.308.813H81.577ZM86.213,25.7q.317-5.14,1.557-16.259.619,9.683,1.237,16.259H86.212ZM116.519,11a20.684,20.684,0,0,0-.723-6.54,6.262,6.262,0,0,0-2.95-3.192A10.725,10.725,0,0,0,107.459,0a9.84,9.84,0,0,0-4.935,1.16,6.826,6.826,0,0,0-2.958,3.215,17.064,17.064,0,0,0-.916,6.5,16.672,16.672,0,0,0,.646,5.07,8.862,8.862,0,0,0,1.629,3.108,38.959,38.959,0,0,0,4.009,3.61,25.357,25.357,0,0,1,3.8,3.515q.752,1.053.752,4.472a5.4,5.4,0,0,1-.4,2.343,1.278,1.278,0,0,1-1.2.789,1.155,1.155,0,0,1-1.128-.621,7.556,7.556,0,0,1-.318-2.8V25.657H98.9v2.534a24.506,24.506,0,0,0,.712,6.72,7.083,7.083,0,0,0,3.017,3.9,9.828,9.828,0,0,0,5.561,1.53,10.011,10.011,0,0,0,5.2-1.326,6.8,6.8,0,0,0,3.017-3.289,17.639,17.639,0,0,0,.781-6.1q0-5.692-1.407-8.25t-6.825-6.548a6.735,6.735,0,0,1-2.294-2.367,7.722,7.722,0,0,1-.422-2.919,5.186,5.186,0,0,1,.376-2.25,1.192,1.192,0,0,1,1.108-.742,1,1,0,0,1,.964.549,6.856,6.856,0,0,1,.289,2.559v2.868h7.537V11ZM130.283.813V14.658h-2.429V.813h-8.115V39.526h8.115V23.266h2.429V39.526H138.4V.813Zm11.373,38.714h8.115V.813h-8.115Zm11.372,0h8.115V22.071q1.676,0,2.072.741a10.845,10.845,0,0,1,.4,3.85V39.526h7.536V29.316a44.475,44.475,0,0,0-.2-5.727,6.461,6.461,0,0,0-1.03-2.283,5.808,5.808,0,0,0-3.239-1.985q2.66-.312,3.566-1.865t.905-6.074q0-4.949-1.281-7.209a5.481,5.481,0,0,0-3.316-2.81,35.563,35.563,0,0,0-7.777-.55h-5.744V39.526ZM163.079,8.01a3.786,3.786,0,0,1,.531,2.415v2.128q0,2.56-.55,3.025a3.011,3.011,0,0,1-1.918.466V7.437A2.589,2.589,0,0,1,163.079,8.01Zm11.208,31.516h14.071V31.779H182.4V23.266h5.069V15.9H182.4V8.56h5.416V.813H174.288V39.526Z' transform='translate(495 96)' fill='%231d1d1b' fill-rule='evenodd'/%3E%3C/g%3E%3C/svg%3E){kind=small}
With Rio 2016 now under way, many businesses are aiming to take advantage of the buzz that it is likely to create – not least on social media.
By Phil Brown, senior associate solicitor in the Commercial team and trademark expert at law firm Napthens.However, use of the various Olympic branding is heavily guarded, with official sponsors paying highly for the right to be associated with the games.
- The Olympic Rings symbol;
- ‘RIO 2016’ and its emblems and mascots
- ‘Team GB’ and the Team GB logo
- The words ‘Olympic,’ ‘Olympian’ and similar derivatives
- Images and footage from the games
- The Olympic motto: ‘Faster, higher, stronger.’
In addition, Rule 40 of the Olympic Charter places further restrictions during the Games where images or names of athletes competing are concerned.
' fill='%23cc0935'/%3E%3C/svg%3E){kind=small}
' fill='%23cc0935'/%3E%3C/svg%3E){kind=small}
Enjoyed this? Read more from Lancashire Business View
