21Digital wins Kay Group contract

Two Blackburn firms have come together as the Kay Group has appointed21Digital to redevelop its website and social media strategy.

The Kay Group (UK) Ltd, is one of the North West’s leading petrol retailers, operating 19 developed high volume 24hr petrol retail outlets, all with convenience stores and car washing facilities. It supplies Shell, BP, Texaco and Spar and works with retail partners include Greggs, Subway and Costa. 

The group employs over 240 personnel and serves over 200,000 customers a week and is currently in the top 15 of independent petrol retailers in the UK.

21Digital specialises in lead generation and e-commerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.

It employs 11 at its offices in Blackburn, and doubled its retained client roster to 40 accounts in 2019.

Sam Fletcher, 21Digital managing director, said: “We are really excited to have been commissioned by The Kay Group to help them develop their digital presence and to deliver promotional and customer engagement campaigns through social media.

"Automotive is one of our targeted growth sectors so we’re able to apply lots of experience in helping The Kay Group meet their short and long-term ambitions, which we’re really looking forward to.”

Limitless PR has also been hired to handle The Kay Group’s press relations.

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