Fleetwood is to receive £10,000 to help develop an economic plan for the area and kick start economic growth.
A new Fleetwood Coastal Community Team is being established bringing together local business, councils and people to coordinate regeneration and manage the project.
Councillor Peter Murphy, cabinet member with responsibility for economic development at Wyre Council, said: "This funding will kick start plans to rejuvenate the town centre and complement all the other developments underway on the seafront and throughout Fleetwood.
Chairman of Fleetwood Town Council, councillor Terry Rogers, said: "I'm over the moon about this funding and looking forward to working with Wyre Council and our partners to improve how the town centre looks. I also hope to attract further investment as the project develops."
There will also be involvement from community groups including Fleetwood In Bloom, Fleetwood Rotary Club, Friends of Memorial Park, Mount Heritage Group and many other companies, retail traders and town activists.
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