Humanising your brand

Don’t hide behind your brand identify – make your brand more personable.

By Paul Davies, Ignition CBS

Your brand identity is how you present your company. It includes various forms of communication and visuals, from language to logos, colours and fonts.

So success comes from creating both a voice and visuals that work together.

Here are some simple tips for bringing out your brand’s human side:

Be real

Be transparent

Tell a good story

Show you care

Focus on offering value.

Share testimonials

Tailor your message

Be consistent

Enjoyed this? Read more from Lancashire Business View

Latest news

1

M&S reaffirms store plans in £50m investment move M&S Gemini Park

M&S reaffirms store plans in £50m investment move

01 Apr 2025

2

Golf course to re-open after £1m upgrade Pleasington Golf Course

Golf course to re-open after £1m upgrade

01 Apr 2025

3

PM+M announces 20 promotions across the firm PM+M promotions

PM+M announces 20 promotions across the firm

01 Apr 2025

4

Plans for regeneration project in St Annes St Annes Square

Plans for regeneration project in St Annes

01 Apr 2025

5

Cortus Advisory Group promotes Charlotte Harrington as corporate finance director Charlotte Harrington

Cortus Advisory Group promotes Charlotte Harrington as corporate finance director

01 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Preston Tech Connection April Meet-Up: Secret Lives of Alogrithms
PRESTON TECH CONNECTION jan.ai-7.png.png
LBV Hub Networking
01 Apr 2025 - 01 Apr 2025

Preston Tech Connection April Meet-Up: Secret Lives of Alogrithms

Society1, Coworking Space , Preston, PR1 3LT

18:00 - 19:30

Morecambe FC hospitality evening
Add a subheading (2).png.png
LBV Hub Awards
01 Apr 2025 - 01 Apr 2025

Morecambe FC hospitality evening

Morecambe FC, Morecambe, LA4 4TB

17:30 - 22:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Chamber Breakfast Networking – April
Chamber logo - new-02.png.png
LBV Hub Networking
03 Apr 2025 - 03 Apr 2025

Chamber Breakfast Networking – April

The Dukes Theatre, Lancaster, LA1 1QE

08:00 - 10:00

WHN Charity Quiz Night
Evenbrite Quiz 2025.png.png
LBV Hub Fundraisers
03 Apr 2025 - 03 Apr 2025

WHN Charity Quiz Night

The Stables Country Club, Bury , BL9 1PU

18:00 - 22:00

Lancashire Business Expo 2025
https---cdn.evbuc.com-images-880395853-4862066883-1-original.20241022-091152-2.jpeg.jpg
LBV Hub Exhibitions
04 Apr 2025 - 04 Apr 2025

Lancashire Business Expo 2025

Sir Tom Finney Sports Centre, Preston, PR1 2HE

09:00 - 15:00

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin